The short messages (from 10 seconds to 2 minutes long) shown between and within television programs are known as spots (short for spot announcements.) While most people think of these announcements as commercials, not all of them are:
|Examples||Types of Announcements|
A paid-for announcement that usually advertises a product or service, but it can also promote a cause or influence public action (campaign ads.)
|Public Service Announcements (PSAs)
Usually shown for free on behalf of a non-profit organization.
|Promotional Announcements (Promos)
Encourages viewing of something being shown on the same or related channel or network.
Depending upon what you choose for this project (or have been assigned) you will produce a PSA (public service announcement) that incorporates live action footage OR features motion graphics.
Please click a link for an outline of your project or how to complete it:
- Live Action PSA: For the project outline click here. For the steps click here.
- Motion Graphics PSA: For the outline click here. For the steps click here.
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